GMD 144 | FALL 2021 | GRAPHIC DESIGN 1

AGENDA:

(Dates and projects are subject to change)

 

 

WEEK 01 _AUG 24 - Aug 26_______________________________________________

 

• TUE

 

Intro.

Syllabus

Book

Communication

Office hours

Tools

File naming NCSPD

...

 

 

-- Around Photoshop

-- Around Illustrator

-- Documents/Imports and Outputs

 

Ai: Let's make some lines. (or paths?)

Ai: All shapes has 2 parts, even if you are not seeing them!

 

Demo:

In-Class practice Download files > Here

Home practice Download files > Here

 

 

Upload 2 files (shapes and dots) in JPG format to Canvas before next class.
Upload a Selfie via Canvas.  It doesn't have to be traditional selfie. Be creative, but not too much!

 

All uploaded files must follow NCSPD format.

 

 

• THU

 

Review Illustrator basic; pen tool.

How to save, export. (size, quality, color mode,...)

"artboard" in export process.

 

"What is Design?"

"What is Graphic Design?"

 

Project 1  Designer Presentation

Project brief > [Here]

Designers works > [Here]

 

Project 1 - Due Date: Sep 02.

 

 

Search images on the Internet! easy?

The Rule of Thirds

Find an image by your choice of subject matter.

The image must have one clear subject.
The image must have at least 2000 px on short side.

Crop the image to demonstrate your rule of thirds skill.

Apply the ratio of 4:5 or 5:4

The final result must have 800 px on short side.

Save the result as JPG and upload to the canvas.

LastnameFirstname_GMD144_FA21_ruleof3rd_mmddyy.jpg

 

 

Now you want to upload a new selfie to show off your rule of thirds skill...right?

LastnameFirstname_GMD144_FA21_selfie_InstagramID.jpg

 

 

 

WEEK 02 _Aug 31 - Sep 02_______________________________________________

 

• TUE

 

Do you have access to Lynda?
Do you remember we talked about Lynda and how Lynda is part of ... ?

Is your sketchbook here?

How is your project 1 so far?

 

WAHT IS GRAPHIC DEISGN [Note]

Lets use ASK > LOOK > THINK > MAKE loop.

 

Make something for LA - NY

 

We need our sketchbook to start writing.

Thumbnail  vs. Sketch vs. Rendering [tips]

 

What we need in Photoshop for LA-NY:

 

Layers

Crop

Type tool

Blending

Selection

 

 

By the end of class, you upload keywords/research and 6 thumbnails 2 sketch on LA-NY.

 

 

• THU

 

Due today:

Project 1

 

 

Review on LA-NY

 

Lecture on Type and Typography

SoCal Musical Week | Exercise brief [Here]

 

 

WEEK 03 _Sep 07 - Sep 09_______________________________________________

 

 

• TUE

 

Are you done with LA-NY practice?

What was the most challenging part of the process for you?

Technical aspect? Process? Keeping everything in order?

Upload you final result to the canvas.

 

 

We continue by covering a new topic: Type and Typography

Some basics:

Font vs. Typeface

Classifications

Grid

Hierarchy

 

SoCal Musical Week | Exercise brief [Here]

 

 

Project 2: Part 1 Kick-off [Here]

READ the entire brief - First 2 pages are related to the first part of project 2.

 

 

• THU

 

Due today before class: SoCal Musical Week Exercise

Review the submissions

 

 

Project 2 - Part 1 > continue...

 

Make sure you are writing down those required rules. Later you need to submit them and use them in your design.

 

Make sure you are following our loop: ASK > LOOK > THINK > MAKE.

Ask your self constantly:

why this element?

why this position?

what this scale?

why this color?

why...?

Do everything for some reason. Don't let anything happen by chance.

 

 

 

WEEK 04 _Sep 14 - Sep 16_______________________________________________

 

• TUE

 

 

Due today:

Your rules in written format.

Your thumbnails ( The more the merrier?)

At least 2 sketches (different concepts, ideas, execution,...)

At least one render (including details on color pallet, typeface choices, compositions, technique,...)

 

Demo

Image making techniques, Photoshop, Illustrator

Text, type and modifications

 

 

 

• THU

 

Demo

Due Image modifications:

Image tracing *

Color adjustment

Texture/ Pattern

Type altering

 

(* KEEP IN MIND "IMAGE TRACE" IN ILLUSTRATOR IS NOT AN EASY ONE-CLICK SOLUTION.
If you don't have time/passion to edit the file, do not use this option.)

 

 

Due today:

Project 2, part 1 digital draft  (Postponed, draft is due on Sep 21st.)

 

 

 

WEEK 05 _Sep 21 - Sep 23_______________________________________________

 

• TUE

 

Due today:

Project 2, part 1 Final (Postponed, Final is due on Sep 23rd.)

 

Make sure you are checking your poster comp with me before leaving the class. The poster is due on Thursday.

 

 

Technical:

Working file [Here]

Save your final result as jpg (don't forget artboard) with 150 ppi resolution and upload your file to the canvas by the end of class.

LastnameFirstname_GMD144_FA21_Windy_mmddyy.jpg

Submit your Windy Santa Clarita by the end of class.

 

• THU

 

 

Project 2, part 1 Final due.

 

Critique? How?

Tips on Poster Design and Image making

 

 

Introducing Project 2 - Part 2 - Design Sucks! [Brief]

Pay attention to all due dates in your brief.

Exchange the rules.

 

 

WEEK 06 _Sep 28 - Sep 30_______________________________________________

 

 

• TUE

 

Due Today:

 

Project 2 - Part 2 - Design Sucks,  Sketching and conceptualizing

We are looking forward for the

Your Theme/Subject?

Heading ?

Subhead ?

Other info ?

 

 

• THU

 

Due Today:

 

Project 2 - Part 2 - Design Sucks,  Digital draft on screen
We are looking forward for:

Design approach and image making style? digital assets? blending and photo montage?
Type choices?
Execution technique?

Color palette?

 

Make sure we have a brief discussion about your design before leaving the class.

 

Read: Creating public ePortfolio on Canvas

 

 

 

 

WEEK 07 Oct 05 - Oct 07_______________________________________________

 

 

 

• TUE

 

Due Today:

Project 2 - Part  - Design Sucks, Final version

 

Setting up your ePortfolio

Share the link [Here]

 

 

• THU

 

Project 3: Intro Kick-off  [Here]

 

We use Wikipedia Random article option to choose your client.

Musicians from New York (state)

Musicians_from_California

Singers_from_New_York_(state)

Singers_from_California

 

They band/singer must be active anytime after 1960.

 

The bands/singers name will be shared. [Here]

 

Next class due: A dedicated Pinterest page to your Project 3 | Album Release (singer/band)

Name your board as GMD144 | Your name  | Project 3 | Album Release | Fall  2021

Make sure your board is public even if your main account is private.

Make sure you are collecting appropriate assets. Pay attention to quality and quantity of your research.

Don't stop at Pinterest, pull images from other sources as well and contribute to Pinterest.

 

Sketch at least 9 thumbnails and develop 3 sketches on paper. Document them and ready to review/upload.

Your thumbnails and sketches must follow the concept of the album/band/musician.

 

 

WEEK 08 Oct 12 - Oct 14_______________________________________________

 

 

• TUE

 

Due: Pinterest page: GMD144 | Your name  | Project 3 | Album Release | Fall  2021

9 Thumbnails, 3 sketches

Suggestion: To create 9 "different idea", do not doodle for all 9 of them at the same time. Give yourself some time to get inspired.

Listen to their music, watch videos (if any), search for their concert photos (if any),...

Try to know them first!

 

 

 

• THU

 

 

The Album Cover Design - Tips

Key components:

Color

Typography

Imagery style

Details (Copy, text, logos,...)

 

 

 

 

 

Methodologies?

Creating 2 Sections under your project 3 board on Pinterest.

We will categorize  our assets into these 2 methodologies.

Feel free to add more stuff or leave some assets outside of both.

There is a good chance not all collected assets be useful,

but we will keep them.

 

​

 

 

Search for good examples online as much as possible.

For example: Updated list The Greatest Album Covers: 100 Pioneering Sleeve Designs [Here]

 

For next class 2 sketch (in detail according to the 2 selected methodologies).

We do one-on-one table crit to finalized our path.

 

 

WEEK 09 Oct 19 - Oct 21_______________________________________________

 

 

• TUE

 

 

 

 

​ .     . 

 

Half-tone Print production

Blending

Gradients

 

 

 

• THU

 

 

Type and Type size

Point vs Inch

Picas

 

 

 

Review on latest update for Album release

 

 

 

WEEK 10 Oct 26 - Oct 28_______________________________________________

 

• TUE

 

Update Album Release

 

Mock-up

Smart objects

How to modify a mock-up

How to create a mock-up

 

We look at the the template for album and decide for the back of the album.

Discuss what approach you may take for the back of the cover.

 

Standard Record Template [Here]

• Insert 12"
• Jacket 12" | 3mm Spine
• Jacket 12" | Gatefold, One pocket

 

Pay attention: We only use Jacket 12" | 3mm Spine for our project 3

 

5 Mockups to use in Project 3 [Here]

* If you are planing to use your own mock-up, I will assist you to adjust the stage, light, color and perspective of your mock-up.

 

 

• THU

 

 

   Due on Thursday :

 

The cover and back will be due on Tuesday 28th. in the format of mock-up and original design

We will review you final edition one-on-one by below schedule :

 

4:05 Gregory J. Beck

4:13 Aubree M. Brenner

4:21 Liliana Castaneda

4:29 Kenneth Martin

4:37 Alejandro Grande

4:45 Megan Gravette

4:53 Ana Delmy Pena

5:01 Jericho Perez

5:12 Frank W. Peters

5:20 Jared A. Rodriguez

5:28 Anaya N. Singleton

5:36 Vincent F. Valladares

5:44 Christian E. Ventura

5:52 Tj Watkinson

 

 

 

 

 

WEEK 11 Nov 02 - Nov 04 _______________________________________________

 

 

 

Due on Tuesday:

 

The cover and back will be due on Nov 2nd. in the format of mock-up and original design

You will upload your mock-up and original design (1:1, 300ppi) to the canvas.

 

 

Poster: 11x17, 300ppi

Poster will carry extra copy as locations and date.

For example:

Release November 2021, Barnes & Noble

 

We will use same design in your album cover, but needs to be modified according to the new composition and extra copy.

Keep the hierarchy active. What is the most important "read"?, what is the next? and so on...

 

 

 

 

 

Project 3 | Social Media content

 

Social media design requirements for the Album (UPDATED)

Your Album release campaign ad for: Instagram, Twitter, Facebook, and Snapchat.

Must include:

Artist Name/Band

Album Title

Release Date

Label logo (or department logo) - Only on FB1, FB3, IG2, IG3, TW1, TW3, SN1.

 

Consider the scale and hierarchy of the information for each layout.

Do not try to fill every part of your layout. try to use negative space to create circulation and path for viewer.

For example the size of the label logo should not exceed more than 3% of the entire layout.

 

 

Practical online reference [Here]

Cheat sheet Social Media Image Sizes [Here]

 

Download the template for Album Social Content.[Here]

 

Pay attention to size and position inside of the template.

Replace the information on the first page (text in red color)

The typeface on first page is ITC Franklin Gothic LT

Export your file as PDF.

 

We review Poster/Social digital draft on Thursday,  Nov 4th. and final version next Tuesday.

 

 

WEEK 11, 12 Nov 02 - Nov 11 _______________________________________________

 

 

Key-art is done - Flat template is ready for the cover.

 

We are looking forward to see  the poster + additional copy

We use the Social packet as our reference for Facebook, Instagram,Twitter and snapchat.

 

 

Working file for InDesign - Covid-19 [Here]

 

 

We use Covid-19 file to practice some essential toolbar in InDesign and navigate around our social packet.

 

 

 

WEEK 13 Nov 16 - Nov 18 _______________________________________________

 

 

 

• TUE

 

 

Due today:

Project 3: Poster(JPG, 300ppi, Tabloid) | Social Media package (PDF)

 

 

Introducing Project 4 [Here]

Pay attention to all due dates.

This project will be proceed like other projects step by step.

Plan to participate in all phases by submitting your file on time.

Full credit only can be expected if all steps submitted in order.

 

 

Share your Pinterest board via Canvas:

GMD144 | Your name  | Project 4 | Calendar | Fall  2021

 

 

 

 

• THU

 

 

 

 

 

WEEK 14 Nov 23 - Nov 25 _______________________________________________

 

 

• TUE

 

In-class practice, Flat calendar in InDesign.

Finding assets and examples for your calendar.

 

 

 

• THU

 

 

🦃🦃🦃

 

 

WEEK 15 Nov 30 - Dec 02 _______________________________________________

 

 

 

• TUE

 

Due Today:

Your flat calendar.

Mood-board on Milanote.

What is your visual approach for your calendar. Color? Imagery? Typography?...

 

 

 

 

• THU

 

Due Today:

Digital Draft on your calendar.

 

 

 

WEEK 16 Dec 07 - Dec 09 _______________________________________________

 

 

• TUE

 

 

 

 

• THU